by Max Simpson | Oct 7, 2020 | Endorsements & Sponsorships
Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such...
by BJ Enoch | Jul 14, 2020 | Endorsements & Sponsorships
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...
by Sam Weber | Jun 18, 2020 | Endorsements & Sponsorships, NIL, NIL for Athletes, Social Media, Sports Marketing
Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
by Sam Weber | May 1, 2020 | Analysis, Endorsements & Sponsorships, Esports, Social Media, Sports Marketing
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
by Sam Weber | Apr 22, 2020 | Endorsements & Sponsorships, NIL for Athletes
Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and...
by Blake Lawrence | Feb 11, 2020 | Analysis, Endorsements & Sponsorships, Social Media, Sports Marketing
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...
