by Sam Weber | Jan 12, 2021 | Endorsements & Sponsorships
We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race...
by Sam Weber | Jan 11, 2021 | Endorsements & Sponsorships
The land of CPG brands and products is a favorite for athletes to venture into. With many already expressing a natural love and affinity for their favorite brands, it makes for a natural partnership for them to explore. Athletes have come a long way from making...
by Sam Weber | Jan 11, 2021 | Endorsements & Sponsorships
While the airline industry has seen a downturn as a result of the COVID-19 pandemic, it is still a thriving part of the sport sponsorship landscape. Many teams and clubs around the world have partnerships with these major airlines as they serve hold...
by Sam Weber | Jan 11, 2021 | Endorsements & Sponsorships
Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later). It’s a...
by BJ Enoch | Dec 30, 2020 | Endorsements & Sponsorships
When you have a niche, you capitalize on it. Whether it be a sport, training regiment, exercise, or specific segment of the sportswear market, you go all-in on what helps to set you apart. That’s what ASICS is all about. Sure, it dips into the overall athletics space...
by Max Simpson | Dec 29, 2020 | Endorsements & Sponsorships
Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...
