by Blake Schaben | Oct 12, 2020 | Endorsements & Sponsorships
Nike and Adidas are often the big names that are touted within the sportswear landscape. And yet many do not know that Puma has been around longer than both of them. It is that ode to history that has attracted many to the brand. Take basketball for instance. A new...
by Julian Valentin | Oct 8, 2020 | Endorsements & Sponsorships
Red Bull is everywhere. From Austria to New York, the energy drink brand is taking up shelf space at both your local convenience store and the world of sport. The Austrian-based brand hosts an impressive roster of world-renowned...
by Julian Valentin | Oct 7, 2020 | Endorsements & Sponsorships
The sports and energy drink industries have never been more competitive. From BODYARMOR to Pepsico owned Gatorade, consumers have a litany of choices to pick through. And especially during COVID-19, these companies are being forced to get creative with their marketing...
by Julian Valentin | Oct 7, 2020 | Endorsements & Sponsorships
Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such...
by Julian Valentin | Jul 14, 2020 | Endorsements & Sponsorships
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...
by Julian Valentin | Jun 18, 2020 | Endorsements & Sponsorships, NIL, NIL for Athletes, Social Media, Sports Marketing
Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
