by Julian Valentin | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
by Julian Valentin | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
by Derek Peterson | Aug 17, 2020 | Endorsement Marketing 101Make, NIL, NIL for Sponsors, Sports Marketing
Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here,...
by Abbie Griffin | Apr 8, 2015 | Endorsement Marketing 101Make
Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through...
