Wisconsin Volleyball star Danielle Hart is a creative at heart. After starting a business last October to sell her artwork, she was finally able to share it with fans on July 1. On a 17-hour drive from her hometown of...
Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...
Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
Our latest Opendorse Ready™ NIL Masterclass session included Heartlent Group, a creative agency prioritizing athlete-driven content. The session was lead by Founder and Head of Creative, Elliot Gerard who has been working in the creative industry for over 15 years and...
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of...
