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Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

by Julian Valentin | Dec 7, 2021 | Analysis, Case Studies, Endorsements & Sponsorships, Influencer Marketing, NIL, NIL for Athletes, NIL for Sponsors, Social Media

Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...
Church’s Chicken Shines on National Fried Chicken Sandwich Day

Church’s Chicken Shines on National Fried Chicken Sandwich Day

by Julian Valentin | Nov 10, 2021 | Case Studies, Influencer Marketing, NIL Brand Articles, NIL for Athletes, NIL for Sponsors

Fried chicken chains have emerged as brand stars of the NIL era. Early adopters with a clear vision of how athletes can help drive their business goals, several QSR spots were among the first to lean in to support student-athletes in a big way. That trend continued on...
10 Ideas for Your First Opendorse Opportunity

10 Ideas for Your First Opendorse Opportunity

by Julian Valentin | Nov 9, 2021 | Case Studies, NIL for Athletes, NIL for Sponsors

Opendorse is home to 60,000+ athletes who are ready to connect with you for NIL deals. Opendorse Opportunities is like a job board that makes it easier than ever to find the perfect partners. Need some inspiration to get started? These 10 previous and current...

$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni

by Julian Valentin | Sep 11, 2019 | Case Studies, NCAA

How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be...
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