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$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni

by Julian Valentin | Sep 11, 2019 | Case Studies, NCAA

How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be...
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