by Julian Valentin | Oct 14, 2020 | Analysis, Social Media
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
by Julian Valentin | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
by Julian Valentin | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
by Julian Valentin | Aug 7, 2020 | Analysis, Social Media
The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media. NBA Players have seen a...
