Navigating NIL Opportunities with Charlotte Teeter

by Sydney Large | Nov 2, 2021 | NCAA, NIL for Athletes, Social Media

For many student-athletes, NIL opportunities often correlate with what they plan to pursue as a future career. Texas Tech soccer player Charlotte Teeter is a perfect example of that: seeking NIL deals that align with her goals and interests. We caught up with...

Jumping into the NIL era with Adrian Martinez

by Sydney Large | Nov 1, 2021 | NCAA, NIL for Athletes, Social Media

July 1, 2021 brought immediate change to college athletics when student-athletes across the country could finally capitalize on name, image and likeness (NIL) opportunities. University of Nebraska athletes were ready...

Building Your Brand for the Long Run: Checking in with Clifford Taylor

by Sydney Large | Sep 29, 2021 | NIL for Athletes, NIL for Sponsors

This past March, we sat down with Clifford Taylor, a football player at the University of Florida who tapped into the power of social media to build his personal brand and started growing a large TikTok...

Best Practices: Communicating with Athletes and Planning in Advance

by Sydney Large | Aug 18, 2021 | NIL for Athletes, NIL for Sponsors

Athletes have busy schedules with games, practices, lifts, nutrition sessions, recovery, travel, and other responsibilities. Student-athletes are especially busy with classes, clubs, and internships added to the mix. Being respectful of their time and energy will make...

I don’t have a large following, why do I need an Opendorse Profile?

by Sydney Large | Jul 15, 2021 | NIL for Athletes

As an athlete, one thing is guaranteed: The jersey will come off one day. For 98% of student-athletes, that time comes at graduation. The NIL era of collegiate athletics is an opportunity for every student-athlete to capitalize on revenue...