4 Tips for a Strong NIL Partnership

by Sydney Large | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors

Athletes are influential, but they are not influencers.  Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign.  Here’s how to successfully communicate with student-athletes to make...

Trevor Bassitt Shares How DII Student-Athletes Can Benefit from NIL

by Sydney Large | Feb 1, 2022 | NIL, NIL for Athletes, Sports Marketing

While DI football stars are securing flashy deals and national media coverage, NIL is making an impact for NCAA DII and DIII student-athletes. Track & Field standout Trevor Bassitt from Ashland University has done several NIL deals, using his last year of...

Writing Books to Viral Videos: Emily Cole gets Creative with NIL

by Sydney Large | Jan 25, 2022 | NIL, NIL for Athletes, Social Media

After jumping into track and field late during her senior year of high school, Emily Cole was able to drop her times and land a roster spot at Duke. From writing a book to going TikTok viral, she has taken NIL by storm.  Cole started to post daily vlogs and running...

NIL Opportunities Can Close the Scholarship Gap

by Sydney Large | Jan 20, 2022 | NIL

98% of student-athletes will have their athletic career end when they walk across the stage to get their diploma.  The window is small. To make the most of their time in the spotlight and maximize their college experience,...

Most Marketable Collegiate Gymnasts

by Sydney Large | Jan 17, 2022 | NCAA, NIL, NIL for Athletes

Ranking the top 10 gymnasts across the NCAA, based on NIL Value: 1. Sunisa Lee | Auburn University  A 2020 Olympic medalist taking home gold in All-Around, silver with Team USA in the team competition, and bronze...