Building Brands and Engaging Fans: How Nebraska is Helping Student-Athletes Prepare for their Future

by Sydney Large | Mar 3, 2021 | NIL for Athletes, NIL Opendorse Ready, Social Media

In March 2020, Nebraska Athletics became the first college athletics program to introduce a Name, Image, and Likeness (NIL) readiness solution, launching Ready Now powered by Opendorse Ready. Just days after announcing the program, the sports world ground to a...

Building Beyond Baseball with Minnesota’s Noah Berghammer

by Sydney Large | Feb 25, 2021 | NCAA, NIL for Athletes, Social Media

D1 baseball player. Songwriter and producer. Storyteller. Community leader… and Noah Berghammer is just getting started. When the Minnesota Gophers Sophomore Infielder isn’t in class or on the baseball field, chances are you’ll find him doing something...

YouTube Lessons from a D1 Lacrosse Player: How Mitchell Pehlke Builds his Brand

by Sydney Large | Feb 16, 2021 | NIL for Athletes

Mitchell Pehlke understands the value of social media and is making the most of playing at a Division 1 level. The Ohio State Lacrosse Sophomore launched his Youtube channel in high school and, with a strict schedule, the right mindset, and dedication to his endeavors...

How Clemson’s Tyson Hutchins Connects Student-Athletes with Social Strategy

by Sydney Large | Feb 11, 2021 | NIL for Athletes, Social Media

Clemson Athletics has staked its claim as a premier program on and off the field. Beyond the fast-filling trophy case, nowhere has this been more obvious than the social feeds of the program, and now, of it’s student-athletes. We caught up with Tyson Hutchins, Senior...

Find Your Niche: How Carving Out Your Corner Can Lead to Endorsement Opportunities

by Sydney Large | Dec 4, 2020 | Social Media

Many athletes aren’t natural marketers — and that’s okay.  While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans.  But to take the leap from ordinary...