by Sam Weber | Apr 24, 2020 | Industry News, Social Media, Sports Marketing
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane’s devastation, Watt set up a YouCaring.com relief campaign with an...
by Sam Weber | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
by Sam Weber | Apr 22, 2020 | Endorsements & Sponsorships, NIL for Athletes
Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and...
by Sam Weber | Apr 20, 2020 | NIL for Athletes, Social Media
Instagram verification matters. From hopeful influencers to brand social media managers, the blue badge means added credibility and more accessible popularity. According to Instagram, verification solidifies an account as the “authentic presence of a notable...
by Sam Weber | Apr 14, 2020 | NIL for Athletes, Social Media
Instagram has become the marketing platform of choice for many athletes, influential people, and influencer marketing experts. But while massive follower counts and thousands of likes per post provide a glimpse of an individual’s campaign potential,...
