by Sam Weber | May 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
by Sam Weber | May 19, 2020 | NIL, Social Media
Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right...
by Sam Weber | May 19, 2020 | Digital Marketing
You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of...
by Sam Weber | May 18, 2020 | Industry News, Influencer Marketing
Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty. Who should you work with? What are reasonable goals? And how do you really measure...
by Sam Weber | May 14, 2020 | Industry News, Social Media, Sports Marketing
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
