How to Monetize Private Lessons

by Sam Weber | Jul 15, 2020 | Resources

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3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep

by Sam Weber | Jul 15, 2020 | Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman,...

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

by Sam Weber | Jul 12, 2020 | Analysis, NIL, Social Media

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades.  Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...

Leveraging Twitch Advertising to Reach New Audiences

by Sam Weber | Jun 30, 2020 | Social Media

Despite millions of daily users, there are still plenty of people who are unaware of one of the most popular streaming services around – Twitch. If you’re a gamer or just a tech savvy individual who knows all about it already, you can skip the next couple of...

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 3

by Sam Weber | Jun 23, 2020 | Analysis, NIL, Social Media

Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...