by Sam Weber | Jul 31, 2020 | Industry News, NIL, NIL for Athletes, Social Media, Sports Marketing
Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality. Even those skilled enough in their sport to earn offers are likely striving for another at the...
by Sam Weber | Jul 30, 2020 | Influencer Marketing, NCAA, NIL, Sports Marketing
Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. ...
by Sam Weber | Jul 29, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More...
by Sam Weber | Jul 17, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have...
by Sam Weber | Jul 15, 2020 | Resources
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