by Max Simpson | Dec 29, 2020 | Endorsements & Sponsorships
Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...
by Max Simpson | Nov 25, 2020 | Industry News, Influencer Marketing
It’s no secret that the financial industry is a consistent source for athletes to bolster their endorsement earnings. Every brand, whether it be a bank, insurance company, or payment provider, appear to align their values with the next...
by Max Simpson | Nov 13, 2020 | Endorsements & Sponsorships
Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands. Coke vs. Pepsi. Coca-Cola vs. PepsiCo. Even their different product lines (Crystal Pepsi, Pepsi Max,...
by Max Simpson | Nov 4, 2020 | Social Media
BODYARMOR has made major waves since its inception in 2011. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. Utilizing that...
by Max Simpson | Nov 4, 2020 | Social Media
The competitive markets of fitness, athleisure, and athletic footwear, can be a crowded space. While most reference Nike and Puma when discussing inking top athletes to endorsement deals, Reebok has garnered a litany of superstar athletes...
