by Julian Valentin | Jul 14, 2020 | Endorsements & Sponsorships
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...
by Julian Valentin | Jul 12, 2020 | Analysis, NIL, Social Media
Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades. Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...
by Julian Valentin | Jun 30, 2020 | Social Media
Despite millions of daily users, there are still plenty of people who are unaware of one of the most popular streaming services around – Twitch. If you’re a gamer or just a tech savvy individual who knows all about it already, you can skip the next couple of...
by Julian Valentin | Jun 24, 2020 | Social Media
In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective,...
by Julian Valentin | Jun 23, 2020 | Analysis, NIL, Social Media
Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...
