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TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready

TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready

by Julian Valentin | Sep 2, 2020 | NIL, NIL Opendorse Ready, opendorse News

TCU Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions...
How Social Media Pros Can Encourage Athletes to Publish Content on Instagram

How Social Media Pros Can Encourage Athletes to Publish Content on Instagram

by Julian Valentin | Aug 30, 2020 | opendorse News

As social media marketers in sports, we are well aware of just how powerful Instagram can be. You understand its impact on culture and ability to draw unmatched engagement for your team or league channel. But you’re likely also aware that there’s an even...
San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights

San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights

by Julian Valentin | Aug 28, 2020 | NIL, NIL Opendorse Ready, opendorse News

The San Diego State athletic department announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has...
Why Audience Analysis Matters for Brands and Individuals

Why Audience Analysis Matters for Brands and Individuals

by Julian Valentin | Aug 10, 2020 | Social Media

Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on....
NBA Players Building Endorsement Value From the Bubble

NBA Players Building Endorsement Value From the Bubble

by Julian Valentin | Aug 7, 2020 | Analysis, Social Media

The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media.  NBA Players have seen a...
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