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Louisville Athletics to Prepare Student-Athletes for NIL with Opendorse

Louisville Athletics to Prepare Student-Athletes for NIL with Opendorse

by Julian Valentin | Sep 17, 2020 | NIL, NIL Opendorse Ready, opendorse News

Louisville launches ELEVATE powered by Opendorse Ready, to Cultivate and Protect the Value of Student-Athlete’s Name, Image, and Likeness Rights University of Louisville Athletics has announced an expanded partnership with Opendorse to create ELEVATE, a...
State of Sponsored Social Report

State of Sponsored Social Report

by Julian Valentin | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

by Julian Valentin | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing

It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend.  This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
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