by Julian Valentin | Jun 2, 2021 | NIL for Athletes, NIL Opendorse Ready, Social Media
Podcasts are becoming a very popular way for athletes, media, and any creator to reach an audience. According to Edison Research, 32% of Americans listen to podcasts at least once a month. With accessible avenues to distribute and consume, the medium is incredibly...
by Julian Valentin | May 25, 2021 | NIL for Athletes, NIL Opendorse Ready, Social Media
TikTok is one of the most engaging platforms for today’s athletes. With average engagement rates ranging from 5-9% and 62% of users are between the ages of 10 and 29 (according to STN Digital), the platform has near-unlimited monetization potential for committed...
by Julian Valentin | May 13, 2021 | NIL for Athletes, NIL Opendorse Ready, Social Media
Similar to sports camps, private lessons are a great way for athletes to connect with and coach the next generation of athletes in their community while earning compensation from their skills. Private lessons provide big opportunities for athletes in skill-based and...
by Julian Valentin | May 12, 2021 | Digital Marketing, NIL for Athletes, NIL Opendorse Ready, Social Media
Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
by Julian Valentin | May 12, 2021 | NCAA, Social Media
Student-athlete brand building programs are often thought to only be accessible to the biggest and most successful college athletics programs in the country. That, however, is not the case. We caught up with Adam Ledyard, Assistant AD for Communications at East Texas...
