How to Monetize Private Lessons

by Julian Valentin | Jul 15, 2020 | Resources

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3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep

by Julian Valentin | Jul 15, 2020 | Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman,...

What Is A Sponsorship Activation?

by Julian Valentin | Jul 14, 2020 | Endorsements & Sponsorships

Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

by Julian Valentin | Jul 12, 2020 | Analysis, NIL, Social Media

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades.  Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...