Annual NIL Report
NIL has entered a new era. The Opendorse Annual NIL Report shows how athlete earnings, brand activity, revenue sharing, and commercial opportunities are reshaping the future of college athletics.
What’s Inside:
- How athlete audiences are becoming some of the most valuable inventory in the influencer economy.
- Why Power 4 programs are building NIL budgets beyond the $21.3M revenue-sharing cap through commercial opportunities and third-party deals.
- How commercial NIL is creating opportunity across Olympic sports, where athlete creators continue to give brands access to niche, highly engaged audiences.
- What the average NIL deal looks like in 2026, including deal value, deliverables, timelines, and the platforms driving activity.
Download the Report
About the Dataset:
Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 200,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.
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