FOR AGENCIES

A new line on your retail media plan. Not a separate sponsorship conversation.

Agency media teams use Opendorse to add athlete-powered offsite inventory to retail media plans. One brief activates athletes across every DMA your client needs to move product in.

Talk to our teamSee how OCM works

    TRUSTED BY 1,000+ BRANDS

    98%

    Top 100 DMAs covered

    <$25

    CPM fully loaded

    3x

     Higher engagement vs. display

    200,000+

    Athletes available for activation

    THE RETAIL MEDIA PLAY

    Your clients are already funding RMN campaigns. Opendorse extends them.

    Retail media ad spend exceeds $60 billion annually in the US and is growing faster than social, search, and CTV. On-site inventory is saturating. The question every agency is answering right now is: what does offsite look like, and does it perform?

    Opendorse Commerce Media is athlete-powered offsite inventory that plugs directly into the RMN campaigns your clients are already running. It is a line on the plan, not a separate conversation.

    Athlete content is not a substitute for sponsored search or on-site display. It is the demand generation layer that creates the conversion those formats capture. Opendorse makes your clients’ existing RMN inventory work harder.

    Two conversations. Both belong on your plan.

      Opendorse One

      BRAND PLAN

      Premium athlete inventory for brand campaigns. Add elite athletes to a client’s existing campaign. 3 to 5x boost on media investment. Full service, no agency overhead.

      For: CPG brands, QSR, apparel, gaming — any campaign where athlete content changes the story.

      See Opendorse One ➔

      Opendorse Commerce Media

      RETAIL MEDIA PLAN

      NEW

      Athlete-powered offsite inventory for RMN campaigns. Your client funds a Roundel or Walmart Connect campaign. Opendorse extends it through athletes in the right trade areas. Purchase signal closes inside the retailer’s ecosystem.

      For: Clients running Roundel, Walmart Connect, or Amazon Ads with trade area performance pressure.

      See full OCM page ➔

      How to bring this to a client.

        Identify the right client

        CPG, QSR, or retail brand already investing in RMN. Seasonal campaign or local market pressure is the signal.

        Add Opendorse to the retail media plan

        OCM sits alongside Roundel, Walmart Connect, or Amazon Ads as an athlete-powered offsite line item.

        Measure together

        We plug into the RMN’s existing measurement infrastructure. Implementation cost on us. 

        Contact us

        Get in touch.

        Ready to get started? Contact us and we’ll get back to you as soon as possible.