Small College NIL Report

NIL is becoming real at every level. The State of NIL in the Small College Space shows how athlete participation, commercial NIL, collectives, education, and changing regulations are reshaping opportunity across DII, DIII, NAIA, and NJCAA.

What’s Inside:

  • How NIL activity beyond Division I has grown into a meaningful part of the broader college athletics economy.

  • How commercial NIL is expanding beyond local businesses, with small college athletes earning opportunities from regional and national brands.

  • What NIL participation looks like across DII, DIII, NAIA, and NJCAA, including total activities, commercial NIL growth, and athlete involvement.

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About the Dataset:

Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 200,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.

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