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Instagram’s New Partnership Ad Feature: What It Means for Brands and Athletes

Instagram’s New Partnership Ad Feature: What It Means for Brands and Athletes

by Blake Schaben | Feb 26, 2025 | News

Instagram is enhancing its influencer marketing tools with Testimonials, a new feature designed to strengthen brand-creator collaborations. While Partnership Ads have long allowed brands to promote creator content as paid ads, Testimonials introduce a fresh way for...
Don’t Get Caught Off Guard: Understanding Taxes on NIL Income

Don’t Get Caught Off Guard: Understanding Taxes on NIL Income

by Blake Schaben | Feb 24, 2025 | News

Name, Image & Likeness (NIL) has provided college athletes with the opportunity to secure partnerships with brands, fans, donors, and collectives. While these deals provide financial benefits, they also introduce responsibilities that some athletes may not have...
Cypress College Becomes First 3C2A School to Partner with Opendorse for NIL Support

Cypress College Becomes First 3C2A School to Partner with Opendorse for NIL Support

by Julian Valentin | Feb 19, 2025 | News

(Cypress, Calif. and Lincoln, Neb. – February 19, 2025) – Cypress College today announced a groundbreaking partnership with Opendorse, the college athletics NIL leader, to provide Name, Image & Likeness (NIL) resources and education for Chargers student-athletes....
Eagles Nest Collective Launches to Support Spalding University Student-Athletes through NIL Partnerships

Eagles Nest Collective Launches to Support Spalding University Student-Athletes through NIL Partnerships

by Julian Valentin | Jan 27, 2025 | News

(Louisville, Ky. and Lincoln, Neb. – January 27, 2025) – Eagles Nest Collective, the Name, Image & Likeness (NIL) collective supporting Spalding University student-athletes, today launched its operations to provide resources, mentorship, and monetization...
What a TikTok Ban Could Mean for Athletes and Advertisers

What a TikTok Ban Could Mean for Athletes and Advertisers

by Julian Valentin | Jan 16, 2025 | News

After years of conflict around data policies and security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, does not divest its U.S. operations or an extension is provided by U.S. lawmakers by Sunday, January 19. Regardless of the...
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